App developers don't exactly have a plethora of monetization options, which is why, alongside in-app purchases, they're becoming increasingly reliant on mobile advertising. For this reason, they want to get the most out of their ads, and, really, they want to sell directly to customers. Unfortunately, for most small teams, this just isn't in the cards. Which is where startups like Burstly enter the picture. While there are plenty of mobile ad mediation solutions to choose from, Burstly CEO Evan Rifkin thinks that the current batch isn't doing enough to empower developers to take complete control over monetization opportunities. For example, the startup offers a storefront for developers that enables them to establish their own branded portal where advertisers can directly purchase placements in their apps.Source: http://feedproxy.google.com/~r/Techcrunch/~3/23us2PdiN7Q/
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