Business to Business Marketing PR | Blog | MBA&Co

?Business to business activities are rarely homogenous, one business might supply raw material to another, these companies need to understand each others systems, needs and market opportunities. Maintaining deadlines are a must and payments need to be made in time is usually done through retail marketing efforts. Retailers need help from manufacturers and vice versa to distribute products and services. Previously this was done using traditional methods of communication, now this can be done through online websites. Consumers can by products directly from the company without going through a distributor.

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?The targeted ranges of publics are much shorter in business to business PR than other kinds of public relations. At times these groups might be individuals or small organisations, depending on the size of the organisation, Public relations strategies need to be devised. Buying decisions are made at different levels within an organisation; budgets are allocated for different departments so at times more expensive products, higher levels of management make buying decisions. Depending on the product or service and the cost of the product. Depending on the product or service and the cost the message needs to be sent to the right department within the organisation.

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While writing press releases that are sent to newspapers, the language must be very simple, it must be jargon free. The business might be targeting another business, but at times the reader may not understand technical specifications. The press release writer must be able simplify the topic so that the buyer understands the product and the benefits it offers compared to their competitors.

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Trade press is used to communicate with other businesses; different types of organisations can be targeted specifically in a trade press. Events such as exhibitions are organised, where these companies can interact, here the organisation can physically demonstrate a product or service.

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Communicating between businesses need to be frequently to remind organisations about their products or services. Suppliers and vendors need to make a list, so that they can be kept informed about products and services. Business to business PR involves maintaining and fostering a relationship throughout the year.??

Source: http://www.mbaandco.com/blog/business-to-business-pr-fostering-relations-with-businesses

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